NAIROBI (Xinhua) --
Kenya will host the global Coffee, Tea and
Chocolate Festival (CTC Festival) from November 22 to 24,
organizers said on Tuesday.
Obed Mutua, general manager
of Four and One Worldwide Kenya said in a statement that the
event dubbed ‘The Journey of Taste’, is expected to bring
more than 40,000 people together to explore private trainings,
innovation labs, interactive workshops, live stage shows among
many other activities.
"Kenya is the first African country to host this world-class
festival and we are excited to be showcasing all the coffee, tea
and chocolate varieties that Kenya is able to offer to local,
regional and global players.
"Participants will get the chance to meet world barista
champions, producers, distributors of their favorite products,
as well as enjoy a cup of freshly-brewed coffee, tea and
favorite chocolate product," Mutua said.
Mutua noted that coffee and tea industries have been among
the key pillars of Kenya’s economy, being significant earners of
foreign exchange for the economy and creating millions of jobs
in the country.
"However, the exposure of the industry to the world economy
and other emerging challenges at home provide policy makers with
a huge task to ensure this sector retains its relevance and
importance to Kenya’s economy," he added.
According to the organizers, the CTC Festival has been held
in countries like Qatar, Lebanon, India, China, Oman, among