After five years of development, Kilimall now has 5 million
African users and handles tens of thousands of orders every day.
"The annual business volume can reach over 72 million U.S.
dollars," the CEO said.
It has established operations in Kenya, Uganda and Nigeria,
helping more than 5,000 sellers in Africa to do business online
and having created over 10,000 jobs.
Yang has an even bigger goal of expanding the online shopping
network across the whole continent by end of 2022.
Leveraging the first China-Africa Economic and Trade Expo
which opened Thursday in Changsha, capital of Hunan Province,
Kilimall has been upgraded to Kili.co, an online expo platform
for cooperation and mutual exchange, which is expected to serve
nearly 500 million Chinese and African customers as well as 1
million enterprises in the next five years.
"On Kili.co, Chinese consumers can also buy African products
such as flowers and nuts, which they will receive in just two to
five days," Yang said.
China has been the largest trading partner of Africa for 10
In 2018, trade volume between China and Africa amounted to
204.2 billion dollars, up 20 percent year on year.
China’s direct investment to the continent has increased by
1.5 billion dollars in the first five months this year, up 20
percent year on year.
In recent years, amid growing bilateral trade and booming
development of the e-commerce industry, China’s enterprises are
actively tapping the African market and serving as a bridge for
China’s e-commerce giant Alibaba and the government of Rwanda
launched Alibaba’s Electronic World Trade Platform (eWTP) last
November to foster a more effective and efficient policy and
business environment and enable small- and medium-sized
enterprises to participate in cross-border e-commerce.
Despite many difficulties, including the almost zero
e-commerce culture and the prevalence of traditional phones over
smartphones in Africa, Ren Yuan, senior manager of Alibaba’s
Global Business Group, is still optimistic.
"We are at a good age.
"TECNO Mobile, a Chinese mobile phone manufacturer, has
offered high quality and cheap products, lowering the bar for
smartphones in Africa, and 4G base stations built by China’s
tech giant Huawei have provided stable network coverage," he
Charles Kayonga, Rwandan Ambassador to China, said at the
expo that the country’s cooperation with Alibaba not only helped
them sell products, but it also taught local people how to find
the right market and how to make a living relying on themselves
through various training programs.
With steady expansion, Yang’s Kilimall is however facing
competition from local e-commerce platforms such as Jumia,
sometimes referred to as "African Amazon".
"China’s products are widely welcomed and recognized in
Africa, but many Chinese brands have no sales channels in
Africa, which gives us an opportunity to cooperate in the
market,", said Jumia CEO Jeremy Hodara, who last month visited
Beijing, Shenzhen and Shanghai to meet with suppliers there.
"We hope to work with Chinese merchants to make the African
market bigger and stronger," he said.
Africa’s Jumia says it
focuses on African market
and co-operates with Chinese companies
By Xinhua writer Lyu Tianran KIGALI
Rwanda (Xinhua) -- Africa’s leading
e-commerce platform Jumia has said it will be "100 percent
Africa" for now and the future, and will not target markets
outside Africa, due to great opportunities in the continent.
Seven years after its establishment, the Nigeria-based
company has operations in 14 African countries with 1.2 billion
consumers and 29 million products, hotels, restaurants, and
other services listed.