FRANKFURT Germany --
Kenya is among 3,500 exhibitors attending this
year’s international IMEX fair in Frankfurt, Germany.
At least seven Kenyan Business Tourism Stakeholders are
attending IMEX led by Tourism Principal Secretary in the
Ministry of Tourism, Mr. Joe Okudo. The conference tourism
industry players will market and position Kenya as a world
renowned business events destination at the show.
IMEX is an annual world exhibition for Meetings, Incentives
Travel, Conventions and Events (MICE), which opened on Tuesday
21st 2019 is a three-day event with over 150 countries
The Kenyatta International Convention Centre (KICC), the
state parastatal mandated to market and position Kenya for
conference tourism both locally and internationally, is
coordinating Kenya’s participation at the show on behalf of the
KICC Chief Executive Officer, Ms. Nana Gecaga said:
"It is high time Kenya took up its rightful share of the
meetings industry globally and this can only be achieved through
aggressive marketing activities like the IMEX show.
"The Ministry of Tourism and KICC are joined by partners from
private sector in the show."
"This year’s increase in partner members is a show that Kenya
is taking up its position as the preferred Conference Tourism
destination in Africa," she added.
The private sector participants joining the Ministry and KICC
include Heritage Hotels, Pride inn, Radisson Blu, Safari Park
Hotel, Intercontinental Hotel and Zuri Events.
The show is expected to reap business leads that will be
followed up as potential conferences and events to be hosted in
Kenya has a total of 60 hosted buyer appointments and several
group presentations that will be providing leads for potential
conventions and incentives travel to Kenya.
Ms. Gecaga has put plans through the Ministry of Tourism to
ensure conferencing at KICC is an all-round business.
The Corporation will organise at least four events annually
to attract international participation and will be held during
the low conference season.
This will also help increase Kenya’s conference tourism
The Centre is also undertaking upgrades to give the meeting
rooms a modern facelift, as well us expansion of the convention
facilities to increase its capacity.
The IMEX show attracts over 14,000 participants from across
the globe, with over 67,000 scheduled appointments distributed
to all the exhibitors.
IMEX gives countries opportunities to meet important
conference buyers, global professional event organizers, and
heads of association bodies with affiliate companies worldwide,
among other global meetings industry players that are key to
influencing where international conferences will be held.
KICC and other industry stakeholders participating at the
show have seized the opportunity to meet influencers and key
decision makers of conferences scheduled for Africa and woo them
to bring the conferences to Kenya.
Kenya has recently raised its profile owing to the high-end
international conferences it has hosted in the recent past,
thereby making its bid to host more international conferences
Kenya’s conference tourism is still going a notch higher with
a number of conference bids the country is placing to host.
Kenya’s bid to increase
Conference Tourism in Africa
The Kenyatta International Convention Centre (KICC)
CEO Ms. Nana Gecaga has chaired a meeting with leaders and
stakeholders of Africa’s meetings industry named ICCA Africa
Chapter on the sidelines of the ongoing IMEX Exhibition in
Frankfurt, Germany. Nana is seeking to push for Africa’s
increased market share in conferencing.
The ICCA Africa chapter is a sector meeting of the main world
meetings industry regulatory body called International Congress
and Conventions Association (ICCA).
Ms. Gecaga who is also the Deputy Chair of ICCA Africa
Chapter led over 40 members from nine countries in Africa in
strategy development for the next year.
The annual Africa chapter meeting will be seeks to review the
implementation of Chapter objectives, grow the continent’s
market share in the meetings industry as well as share
challenges and way forward in pushing the growth of Africa’s
ICCA is a global body that specialises in the international
association’s meetings sector and has 1,100 member organisations
in 100 countries. The body regulates the operations on the
Kenya currently has five members. Ms. Gecaga will use her
position as the Deputy Chair to interest more members to join
the body in order to increase Kenya’s chance of positioning the
Country’s meetings industry towards becoming a reknown business
events destination around the world.