KIGALI Rwanda (Xinhua) --
Rwandan entrepreneurs must embrace electronic
trade platform to widen their market reach and become more
productive and competitive in the global trade, Rwandan Minister
of ICT and Innovation Paula Musoni, said Thursday.
E-commerce is an
innovative and a powerful tool for promoting products online,
which is key to boosting industrialization, manufacturing and
trade in Rwanda, Musoni said at the Rwanda Internet Governance
Forum 2018 in capital Kigali.
The one-day forum
dubbed “Accelerating Digital and Internet Economy through
E-commerce in Rwanda” seeks to examine ways for Rwandan
manufactures and enterprises to engage in and benefit from
e-commerce and the evolving global digital economy.
There is an
increasingly global trend of shopping online and Rwandan traders
should use the opportunity to put their products online to
attract international markets, said the minister.
penetration, lack of enough information and limited e-logistics
facilities place a huge barrier in adopting the e-commerce
platform by Rwandan entrepreneurs, she said.
She added that the
government is going to ensure the increase in internet
penetration in the country to facilitate the growth of
e-commerce in Rwanda.
government and China’s e-commerce giant Alibaba in October
launched Alibaba’s Electronic World Trade Platform (eWTP), which
makes Rwanda the first African country to launch this platform.
The eWTP initiative
aims to promote public-private dialogue to foster a more
effective and efficient policy and business environment to
enable small and medium-sized enterprises to participate in
cross-border electronic trade.