KAMPALA Uganda (Xinhua) --
Uganda tourism and agricultural officials are
making plans to promote coffee tourism in a bid to increase
revenue from both sectors.
reporters on Tuesday that coffee farmers will be linked to
consumers under a farm-to-cup approach, with consumers touring
farms and sharing their experience with the farmers.
The feedback from
the tourists aids in increased production of high quality coffee
and hence boosts returns.
to the farms and ensuring they have all the amenities they need
in terms of transport, accommodation and on-farm experiences
will also encourage incremental earnings as farmers and those in
the hospitality and tourism industries gain prominence due to
global exposure,” said Stephen Asiimwe, the Chief Executive of
Uganda Tourism Board, a state agency charged with promotion of
The officials said
to boost the coffee tourism strategy, the country has organized
the first ever Coffee and Tourism Symposium and Exposition
scheduled for early next month.
“Coffee and tourism
are some of the biggest contributors to Uganda’s GDP. Secondly
where there’s tourism attraction, coffee grows. It is from this
that we have been motivated to organize this symposium,” said
Joan Kantu Else, chief executive of Coffee Tourism Uganda.
Through the Coffee
Roadmap, the Ugandan government aims to increase coffee exports
from the current 4.6 million bags (60 kg per bag) a year to 20
million bags by 2025.
However, while the
country is considered a major coffee supplier on the world
stage, Uganda’s coffee does not feature in the world’s 15 top
value earning coffee exporting countries, according to experts.
Development Authority (UCDA) is determined to move Uganda’s
position from just a top African producer to a top global
exporter of premium coffee,” said Emmanuel Iyamulemye, UCDA
“We believe that
partnering with the tourism fraternity in this symposium, will
enable us to achieve this target sooner rather than later,” he
Uganda earns over
1.4 billion U.S. dollars annually from tourism.