NAIROBI (Xinhua) --
Kenya and industry partners will harness
opportunities unleashed by the digital revolution to showcase
scenic attractions to local and foreign tourists, officials said
cabinet secretary for tourism and wildlife, said that use of
digital tools is key to tap into the rapidly growing number of
young and tech-savvy travelers.
“We plan to invest
heavily in the digital space to put Kenya on the world map. The
new generation of tourists is using digital tools to book for a
holiday destination and give feedback on their experience,” said
He spoke in Nairobi
during an occasion to mark World Tourism Day whose theme was
Tourism and Digital Transformation.
Balala said that
adoption of new technology is key to boost growth of tourism
sector amid disruptions caused by insecurity, volatile political
environment and stiff competition from other African markets.
“A partnership with
the ministry of ICT and industry players will enable us
fast-track digitization of tourism sector with the aim of
expanding outreach and generate higher revenues,” said Balala.
He added that a
partnership with leading technology firms will help overseas
travelers’ access information on ideal destinations.
Balala said Kenya
will leverage on modern technologies to transform the tourism
sector which contributes an estimated 10 percent to the
country’s Gross Domestic Product (GDP).
Joe Mucheru, the
cabinet secretary for ICT, said that harnessing new technologies
and innovations is key to raise the visibility of unexplored
tourist destinations in Kenya.
Kenya records an
average of 1.2 million tourist arrivals annually and the
government has embarked on aggressive marketing in
non-traditional markets in the Far East to boost growth of a
sector that is a major source of foreign exchange earnings in