By Paul Giblin MOSCOW Russia (Xinhua)
-- Sometimes a marketing idea can seem
like a good idea at the time, but then threatens to backfire
spectacularly against you.
That is the case for
Belgian electrical goods chain-store ‘Krefel’, who before the
World Cup, published the following advertisement: “Are you a
Belgium fan? With a good television, you can enjoy the World Cup
this year as if you had a front row seat! And it could be
completely free because of Belgium score more that 15 goals,
Krefel will refund the full price of your purchase.”
The Belgium side
which is preparing to play Brazil in the World Cup
quarter-finals on Friday in Kazan, has so far beaten Panama 3-0,
defeated Tunisia 5-2 and England 1-0 before scoring 3 more goals
in their thrilling 3-2 triumph over Japan in the last 16.
That’s a total of 12
goals, enough to make a few marketing executives at Krefel very
nervous indeed, although some of the Belgium players are clearly
hoping to take advantage of the offer.
“My friends bought a
television from them, so I am thinking about that,” Dries
Mertens told the press ahead of the game against Japan, adding
ominously for Krefel that Belgium “like to score a lot of