(Xinhua) -- Kenya’s umbrella body for local
entrepreneurs on Wednesday signed an agreement with Chinese
e-commerce platform Amanbo to promote export of high-value goods
Officials said the new partnership
between Kenya National Chamber of Commerce and Industry (KNCCI)
and Shenzhen-based Amanbo is expected to revolutionize
“Kenyan manufacturers and upcoming
businesspeople will be able to explore the vast opportunities in
China with the launch of an online marketplace where they can
showcase their products,” said James Mureu, National
Vice-Chairman of KNCCI.
He said that a partnership with Amanbo
will help address logistical hiccups that previously denied
Kenyan exporters a chance to penetrate the vast Chinese market.
“It will be possible for our
entrepreneurs to position their products and raise their
visibility to Chinese consumers. There is need to leverage on
technology to showcase Kenya’s leading exports such as coffee,
tea and carvings,” said Mureu.
Liao Xuhui, CEO of Amanbo, said that a
partnership with Kenya’s trade lobby will open a new chapter in
trade relations between China and Kenya.
“The Amanbo Kenya platform will help
the country’s importers and exporters order and supply products
in the Chinese market directly without incurring transaction
cost,” said Sunny.
“It will help Kenya export tea,
coffee, nuts, flowers and leather to the Chinese market,” he
He revealed that Amanbo that was
launched in 2015 has built the first museum of African culture
and African products showroom in southern China.
Yin Yingbin, General Manager of Amanbo
in Kenya, said the launch of an online platform to connect
Kenyan and Chinese entrepreneurs will foster trust alongside
exchange of market information.