NEW DELHI India --
Just ahead of the FIFA World Cup kicking off in
ten days, a 70 percent stake in a Kenyan gaming company, NZ
World, has been acquired by an Indian company, Nazara Games,
according to a news report in The Economic Times, reports
NZ World, which will launch a host
of real-money games across sport-related genres, ranging from
fantasy sports to arcade games and quiz games, beginning with
the launch of a FIFA game this month, reported the Indian
Nazara (meaning spectacle in Hindustani) Games in partnership
with NZ World has secured a betting licence from the Betting
Control Board of Kenya to operate certain products within the
The company has been scrutinizing for opportunities in real
"Real money gaming is popular in African countries like
Nigeria Ghana, Cameroon in addition to Kenya, principally on
account of well-laid out and clear license framework.
"We will leverage Nazara’s on ground network built over the
past few years, focusing on the sports betting and fantasy
marketing in African countries, beginning with FIFA 18," Minish
Agarwal told The Economic Times.
NZ World will focus on players in the age group 20 to 45
years and expect and expect to see individual monetary
transactions worth Rs. 20-25 take place on a daily basis through
the real money game launch.
"The monetary transaction M Pesa has been around in Kenya
several years, so we expect so we expect to see transaction
taking place," Added Agaewal.
Presently, Sports Pesa is the largest sports betting platform
in Kenya holding about 70 percent of the market share in Kenya.
Chennai-based, IPO-bound Nazara Games is expanding into new
One of the products that will be launched in Kenya is a
real-time social prediction sports game, where players can bet
real time among their friends that was developed by Nazara Games
portfolio company, Mastermind Sports, reported The Economic