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Ahead of World Cup, Indian Company acquires
70 percent shares in Kenyan Gaming Firm

NEW DELHI India -- Just ahead of the FIFA World Cup kicking off in ten days, a 70 percent stake in a Kenyan gaming company, NZ World, has been acquired by an Indian company, Nazara Games, according to a news report in The Economic Times, reports Kul Bhushan.

NZ World, which will launch a host of real-money games across sport-related genres, ranging from fantasy sports to arcade games and quiz games, beginning with the launch of a FIFA game this month, reported the Indian newspaper.

Nazara (meaning spectacle in Hindustani) Games in partnership with NZ World has secured a betting licence from the Betting Control Board of Kenya to operate certain products within the licence.

The company has been scrutinizing for opportunities in real money games.

"Real money gaming is popular in African countries like Nigeria Ghana, Cameroon in addition to Kenya, principally on account of well-laid out and clear license framework.

"We will leverage Nazara’s on ground network built over the past few years, focusing on the sports betting and fantasy marketing in African countries, beginning with FIFA 18," Minish Agarwal told The Economic Times.

NZ World will focus on players in the age group 20 to 45 years and expect and expect to see individual monetary transactions worth Rs. 20-25 take place on a daily basis through the real money game launch.

"The monetary transaction M Pesa has been around in Kenya several years, so we expect so we expect to see transaction taking place," Added Agaewal.

Presently, Sports Pesa is the largest sports betting platform in Kenya holding about 70 percent of the market share in Kenya. Chennai-based, IPO-bound Nazara Games is expanding into new markets.

One of the products that will be launched in Kenya is a real-time social prediction sports game, where players can bet real time among their friends that was developed by Nazara Games portfolio company, Mastermind Sports, reported The Economic Times.

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