"The East African region has made
great progress in broadband connectivity over the
last few years, and this has unlocked great
potential in digital services segment, including
mobile financial services, digital media as well as
However, the growth in
broadband connectivity has also seen a rise in OTT
services thereby increasing chances of data revenue
cannibalization for data service providers in the
region", said Danson Njue, Research Analyst, Middle
East and Africa at Ovum.
East African countries include Burundi, Djibouti,
Eritrea, Ethiopia, Kenya, Rwanda, South Sudan,
Tanzania and Uganda.
Mobile broadband is defined as 1xEV-DO, HSPA, TD-SCDMA,
LTE and 5G.
"Ovum is a market-leading data, research and
consulting business focused on helping digital
service providers and their technology partners
thrive in the connected digital economy.
"We create business advantage for our customers
by providing actionable insight to support their
business planning, product development and