NAIROBI (Xinhua) --
Kenya’s tourism marketing body has called
on industry stakeholders to identify existing adventure
and travel experiences to complement the beach product
known for the coastal region.
Tourism Board (KTB) CEO Betty Radier said there are many
unexplored visitor experiences in the Kenya coast that
if tapped would enhance visitor experience as well as
lengthen their stay in the destination.
“We need to
enrich our visitor experience so that besides the beach
and water sport activities, we also showcase other
attractions in the selected sub destinations and push
the adventure segment of travel that is increasingly
attracting interest among the millennials,” she said in
a statement released in Nairobi on Sunday evening.
speaking during the unveiling of the first mountain bike
race dubbed Arabuko Sokoke forest challenge with Tembea
Kenya in Kilifi County.
partnered with the Ngong Hills Individual Time Trial (NHITT)
for the event that profiled the forest as an additional
visitor experience sport besides the beach product.
that the sporting event was new and exciting, especially
for young and middle aged populations who are
increasingly seeking out an active lifestyle, for
leisure as well as fitness and networking.
“Kenya is a
perfect destination for biking safaris due to the
favorable weather throughout the year. The outlying
touristic attractions along the competition routes
attract the audience which follows the riders,” Radier
Sokoke forest is the largest and most intact coastal
forest in East Africa, with 20 percent of Kenya’s bird
species, 30 percent of butterfly species and at least 24
rare and endemic bird, mammal and butterfly species. The
race is also part of the campaigns geared towards
Kenyan cyclist David Kinja led the cyclists both local
and international in the 64 km mountain challenge in the
forest. The event will be replicated in Machakos and the
Great Rift Valley in June and July respectively.
partnership comes a week after a one-month long KTB’s
training of domestic travel agents across the county to
equip them with other first-hand experiences of what
Kenya has to offer to the domestic segment.
pointed out that domestic tourism segment has continued
to cushion the sector during low seasons and its
performance is on the increase with the current
performance showing a 15.9 percent growth.
tourism last year recorded a total of 4.05 million bed
nights being taken up by Kenyans compared to 3.5 million
in 2016, according to KTB.
African countries call
for cooperation to improve tourism sector
DURBAN South Africa (Xinhua) --
African tourism ministers on
Monday called for more cooperation and improved
environment for the sector to grow and benefit the
African tourism ministers are in South Africa to attend
the Africa Travel Indaba which will kick off on Tuesday
will be attended by over 6 000 representatives from 80
countries. The event is for the continent to showcase
the tourism services and products they can offer.
Africa’s deputy tourism minister Elizabeth Thabethe
said, “African countries have a lot in common and we
must support each other in our activities so that we can
grow regional tourism.”
continent’s biggest tourism extravaganza will start on
Tuesday and end on Thursday. The event is being attended
by delegates from 31 African countries and 22 are
tourism ministers called for the African governments to
prioritize tourism to reap maximum benefits from the
sector. Ugandan tourism Minister Ephraim Kamuntu added
his voice, saying, “A single-visa has supported tourism
development in East Africa.
Commission in South Africa is working on visa-free
travel to Uganda for South Africans.
Minister of tourism and arts Charles Banda called for
Africans to support and complement each other’s tourism
products. There are international buyers attending the
Africa Travel Indaba to look for opportunities.
over 62 million travelers visited Africa.