NAIROBI (Xinhua) --
Kenya Tourism Board (KTB) said Thursday it has
launched a national program to equip domestic product managers
and sales agents with skills to sell travel experiences online.
Betty Radier, KTB
Managing Director, said the tourism marketing body has partnered
with Google, mobile operator Safaricom, Marketing Society of
Kenya, Kenya Wildlife Service (KWS), Tourism Finance Corporation
and KTB’s online consultant to undertake the training program.
“KTB will work with
the identified partners to engage players in the tourism and
travel sector and show them how to utilize the internet to their
advantage,” Radier said in a statement issued in Nairobi.
She said the
overarching objective of the online training program is to
increase consumption of the domestic holiday product by Kenyans
and those living in Kenya by demystifying tourism and
encouraging domestic travel throughout the year.
The program further
seeks to share insights with players in the tourism and travel
sector on the current issues, tourism trends and new product
developments in Kenya as a destination.
The roll-out of the
online training program comes at a time when Kenya’s domestic
tourism is on a steady rise.
According to KTB, a
total of 4.05 million bed nights were taken up by Kenyans in
2017 compared to 3.5 million in 2016, denoting a 15.9 percent
Radier said the
growth of internet in Kenya has spurred positive development in
the tourism industry with consumers readily able to access the
internet to search for their next holiday destination.
“A big percentage of
Kenyans access internet through their mobile phones providing a
great opportunity for the trade to utilize these platforms to
engage Kenyans with travel related content and experiences,” she