NAIROBI (Xinhua) --
Kenyan farmers are eyeing the lucrative Chinese purple tea market
in order to boost their incomes.
Njeru Industries Director Roselyne
Njoki told Xinhua recently in Nairobi that purple tea sells for more than twice
the cost of traditional black tea that Kenya is known for.
"I am therefore planning to increase my acreage of purple tea in order to
satisfy the growing demand in China," Njoki said on the sidelines of the Tea
The purple tea farmer sources Chinese buyers through attending trade shows in
the Asian nation.
"I always attend the tea trade shows in China in order to get additional
clients so as to expand my sales," Njoki said.
Njoki noted that Chinese tea consumers are very health conscious and hence
prefer purple tea which has high antioxidant content.
Njeru industries, maintains 145 acres of purple tea and sells between 2,000
kg and 3,000 kg of processed purple tea monthly to Chinese buyers.
The farmer began cultivating purple tea over five years ago in order to
diversify her income.
"The price of traditional tea in Kenya at the auction has been fluctuating
greatly due to oversupply of the commodity and hence the need to branch to
specialty tea varieties," Njoki said.
She also maintains a tea estate with over 300 acres of green tea.
Kenya is one of the largest producers of black tea in the world as its
production hit 473 million kg in 2016 while its purple tea production stood at 2
Njoki added that purple tea has additional benefits because it matures in two
years as opposed to the conventional tea variety that takes three years.