NAIROBI (Xinhua) --
Chinese media group, StarTimes, on Wednesday
announced its acquisition of the 2018 FIFA World Cup broadcast
rights to the Kenyan audience.
The company also
announced the acquirement of broadcast rights to all FIFA
tournaments in 2017 and 2018.
Vice-President for Marketing, Mark Lisboa told a media briefing
in Nairobi that the acquisition of the broadcast rights will
enable more Kenyan households to enjoy access to the tournaments
through the company’s affordable pay television platform.
“We are delighted to
secure the broadcast rights to the 2018 World Cup, a tournament
that every football fan across the globe looks forward to every
four years,” Lisboa said.
“The fact that
StarTimes will bring the showpiece to Kenyan households a
breakthrough that demonstrates our progressive commitment to
provide access to premium content at the most affordable
subscription costs,” he added.
broadcast all the 64 matches live during the event that will be
held in Russia between June 16 and July 15.
dedicated five sports channels that will broadcast the
respective tournaments including two High Definition channels,
namely Sports Premium and World Premium as well as Sports Arena,
Sports Life and Sports Focus which will enable the company to
air multiple live matches at the same time.
subscribers will be in a position to enjoy the tournaments from
as little as 6 U.S. dollars per month.
Besides the World
Cup, the other FIFA tournaments StarTimes will transmit are U-20
World Cup, Confederations Cup, U-17 World Cup, Beech Soccer
World Cup, U-20 Women’s World Cup and U-17 Women’s World Cup.