by Christine Lagat
NAIROBI (Xinhua) -- Kilimall, one of
the largest online retail firms in Kenya, plans to enlarge its
footprint in the East African nation known for its vibrant
e-commerce, the company said Tuesday.
Managing Director of Kilimall Kenya, said his company intends to
expand operations in rural parts of the country while
diversifying products sold on its online platforms in order to
stay afloat amid fierce competition.
"We are positioning ourselves to reap from the gains of a
rapidly expanding online retail market in Kenya by diversifying
products range and geographical reach," Ma said at a media
briefing in Nairobi.
Kilimall has provided an online market place for electronic
goods, home appliances and clothes since its launch in Kenya two
and a half years ago.
Ma said the company intends to focus on locally made products
in future while expanding its presence in rural towns, where
internet connectivity has improved.
Kenya has one of the most vibrant e-commerce sector in
sub-Saharan Africa thanks to friendly regulations and higher
An internal survey conducted by Kilimall between September to
November 2016 indicated that 37 percent of Nairobi residents
purchased goods through online platforms.
Ma however said that frequent power outages and erratic
internet connection in small towns have inhibited growth of
Kenya’s e-commerce sector.
Meanwhile, Kilimall said it had put in place deterrent
measures to curb proliferation of counterfeit products on its
Gladys Liu, Marketing Manager at Kilimall Kenya, said the
company had been coordinating directly with products’
manufacturers to detect and weed out sub-standard goods.