-- LG set another record for a Korean-based company
by being honoured with 30 iF Design Awards for excellence,
including the most prestigious iF Gold Award for the company’s
CordZero™ canister vacuum cleaner.
In addition to the iF Gold Award,
other distinctions were awarded to products such as LG
SIGNATURE OLED TV W, LG Gram, LG V20 and LG Tone
For more than 60 years, the iF Design
Awards has been one of the premiere design competitions
in the world.
Organized by iF International Forum
Design GmbH of Germany, the guiding principles behind
the awards has been to identify, support and promote
good design and to raise awareness of design among the
public and the role it plays in consumers’ lives.
This year’s competition saw a total of
5,500 products submitted from 59 countries.
In awarding the Gold Award to LG
CordZero, the judges praised the cordless vacuum cleaner
for its comfort, usability and convenience.
Another Strong Showing on World Stage Reaffirms LG’s
Status as Industry Leader in Design.
What’s more, each of the four products
in LG’s uber-premium SIGNATURE line-up has been recognized for
design excellence by iF.
The beautiful and impossibly thin LG
SIGNATURE TV W received the iF recognition this year, following
last year’s wins by the LG SIGNATURE refrigerator, washing
machine, air purifier and original OLED TV.
In addition, the LG SIGNATURE Gallery
was recognized in both the Communications and Interior
Unveiled at IFA 2016 in Berlin, the
140 square meter exhibit was designed specifically to highlight
the “Art of Essence” design philosophy behind the collection of
premium appliances and TV.
“LG’s product designs draw inspiration
from our understanding of the essential needs of our
customers,” said Noh Chang-ho, vice president and head of
corporate design at LG Electronics.
“These awards demonstrate how our
commitment to aesthetics is transforming the user
experience. We will continue to offer products that
challenge the boundaries of beauty and function.”