Diamond Trust Bank banner | Coastweek


THE MOST FROM THE COAST !

..


 Coastweek website


XINHUA NEWS SERVICE REPORTS FROM THE AFRICAN CONTINENT

 

Kenyan manufacturers embracing e-commerce
platforms: industry lobby 

By Ronald Njoroge NAIROBI (Xinhua) -- Kenyan manufacturers are embracing e-commerce platforms in order to expand their markets, the industry lobby said on Wednesday.

Kenya Association of Manufacturers (KAM) CEO Phyllis Wakiaga told journalists that the online market place offers limitless opportunities for Kenyan industrialists.

“Kenya manufacturers are embracing the e-commerce in order to tap both local and foreign markets,” Wakiaga said during the launch of the Jumia local online marketplace.

The digital platform will provide an avenue for Kenyan manufactures to sell their goods online.

The lobby noted that e-commerce helps increase the speed at which transactions occur as consumers can purchase goods from the comfort of their homes or anywhere in the case of mobile commerce.

“Globally, most manufacturers already have an online presence so it is only prudent for Kenyan peers to follow suit,” she said.

According to KAM, the use of mobile and e-commerce platforms will help Kenyan manufacturers become more competitive in the regional arena.

Manufacturers have identified a number of challenges they face, including high logistics and electricity costs.

The CEO noted that the cost of logistics alone account for 40 percent of the cost of goods in Kenya.

“So, use of e-commerce can help to reduce these costs by improving the efficiencies of processes involved in the transportation of goods,” she added.

             

 

Remember: you read it first at coastweek.com !


 

  SPECIAL
OFFERS

WEEKEND
GETAWAYS

WITH

SERENA

 

 

 

TO ADVERTISE ON THIS WEB SITE:  www.coastweek.com
Please contact

MOMBASA - GULSHAN JIVRAJ, Mobile: 0722 775164 Tel: (+254) (41) 2230130 /
Wireless: 020 3549187 e-mail: info@coastweek.com

NAIROBI - ANJUM H. ASODIA, Mobile: 0733 775446 Tel: (+254) (020) 3744459
e-mail: anjum@asodia.co.ke

 
    © Coastweek Newspapers Limited               Tel: (+254) (41) 2230130  |  Wireless: 020 3549187  |  E-mail: info@coastweek.com