NAIROBI (Xinhua) -- Kenya’s
ministry of transport in partnership with industry and welfare groups on
Thursday announced a new campaign targeting motorists and pedestrians in a bid
to reduce road accidents that claims an estimated 3,000 lives annually in the
transport officials said at a forum in Nairobi that a revitalized road safety
awareness campaign involving stakeholders in government and private sector was
an imperative in order to end carnage on major highways.
Eshiwani, the head of road transport services in the ministry of transport and
infrastructure said that public education, law enforcement alongside improved
road designs will be prioritized to reduce accidents on urban highways.
various ways to minimize fatalities on our roads and we are in agreement with
key stakeholders that aggressive campaigns targeting pedestrians, motorists, law
enforcement agencies and contractors are long over-due to tackle this menace,”
among Sub-Saharan with high road fatalities linked to drunken driving, lax
policing and over speeding.
the government has focused on retraining of drivers, technology driven
monitoring of vehicular flow along highways as well as erection of speed bumps
and signage to reduce accidents.
increased the number of foot bridges in the major highways alongside deploying
additional police officers to monitor and apprehend motorists who flout traffic
rules,” said Eshiwani.
recorded a 3 percent reduction in road accidents between 2015 to 2016 thanks to
improved policing along major highways, robust public awareness and enactment of
General of National Transport Safety Authority (NTSA), Francis Meja, said Kenya
has borrowed global best practices to reduce road accidents that are a major
public health challenge in the country.
targeting high risk roads in Nairobi and other major towns in the new campaign
to educate motorists and pedestrians on the enormous price to pay for flouting
traffic rules,” said Meja.
He added that
traffic police, driving schools, learning institutions and community welfare
groups will be part of the new campaign to educate pedestrians, motorists and
motorcycle riders on the need to observe traffic rules.