External shocks like the global financial crisis of 2008 were
also faced and policies formed to counter them.
lessons from the Bhagavad Gita, the author a former marketing
executive of a major company who turned to spirituality, traces
modern management principles to ancient scripture with lessons
for business operations and personal life.
A Krishna conscious CEO will neither produce shoddy goods nor
sell them; never pay bribes, nor destroy natural resources for
short-term gains, prepare false accounts or engages in unethical
practices for survival.
Focusing on the long-term, he will guide the company to
steady profits with immense goodwill of the staff and the
He was the ultimate management challenge.
Managing over 8.2 million soldiers on Kurukshetra battlefield
was a humungous task.
As a management consultant, the Supreme Lord Krishna led the
smaller Pandavas army of 3.2m to victory against the 5 m strong
The Supreme Lord Sri Krishna led from the front on all issues
and took decisions on the colossal scale of operations.
Mass production, research and development, warehousing and
accounting, marketing and distribution were all carried out
Five thousand years on, these strategies and decisions and
still valid as demonstrated in this book in light of modern
management and corporate environment based on Information
Technology after the crash of 2008.
The ancient, indeed eternal, principles apply today for
corporate and personal life devoid of stress and tensions.
What would happen if the Supreme Lord Sri Krishna was present
in boardroom today?
And he is the only flute playing, singing, dancing, and
gallivanting with young girls (gopis), fun loving and positive
• Osho says:
"If someone goes to dance on the grounds where Krishna
once danced with his gopis he can hear the echoes of the
Maha-raas even today.